Some days, running a business feels incredible. You’re building something, making an impact, moving forward. Other days, it feels like you’re pushing a boulder uphill, questioning if all the effort is worth it. The stress, the responsibility, the constant problem-solving—it can be exhausting.
And then, just when you need it most, something small but powerful happens. Someone sends a message, leaves a comment, or tells you in passing that what you do matters. That your product helped them, that they love your service, that they appreciate what you’ve built.
Suddenly, the doubt quiets. The exhaustion fades just a little. And you remember why you started.
The Hardest Part of Running a Business Isn’t What People Think
Most people assume the biggest challenge is competition, finances, or strategy. But if you’ve been in this long enough, you know the real battle is internal. It’s pushing forward when you feel unseen. It’s showing up every day even when things feel stagnant. It’s carrying the pressure of every decision, big and small.
No one fully understands that weight unless they’ve carried it.
Why Positive Words Matter More Than You Think
As a business owner, it’s easy to focus on what’s not working. The problems. The complaints. The endless to-do list. Wins can feel fleeting, and sometimes, you don’t even take the time to celebrate them before moving to the next challenge.
But when someone takes a moment to say, “I appreciate what you do,” that reminder hits different. It’s not about ego. It’s about knowing that your work has impact. That all the late nights, the risks, the second-guessing—it’s not for nothing.
Hold Onto the Thank Yous
You’re going to have days where you feel like you’re spinning your wheels. When those days come, hold onto the words that remind you why you started. Save the messages that made you smile. Remember the moments when your work truly helped someone.
Because at the end of the day, a simple thank you can be enough to keep going.
