"If you’re not showing up in local search, you’re invisible to potential customers." – Rand Fishkin
Why Ranking High in Search Results Matters
Appearing at the top of local search results means more visibility, leads, and conversions. Many businesses think they have “enough” reviews, but Google prioritizes recency—fresh reviews significantly impact rankings.
The Power of Consistent Reviews in Local SEO
Google’s ranking algorithm favors businesses with frequent, recent, and high-quality reviews. More reviews mean:
- Higher trust signals for Google’s search engine
- Increased engagement, driving better rankings
- Better local authority, improving search visibility
Key Metrics for Local SEO Success
Understanding Local SEO ranking goes beyond just getting reviews. Here are three essential metrics to track local search performance:
1. AGR (Average Grid Rank)
- Measures local ranking across multiple nodes.
- Only nodes ranked 20 or better are considered.
- A lower AGR means better local search positioning.
2. ATGR (Average Total Grid Rank)
- Similar to AGR, but considers all nodes in a grid.
- Nodes ranked over 20 are assigned a default value of 21.
- Helps understand overall performance beyond top-ranking nodes.
3. SoLV (Share of Local Voice)
- Represents the percentage of search nodes where a business ranks 3rd or better.
- Closer to 100% = Stronger market presence.
- High SoLV means dominance in local search results.
How a GeoGrid Search Report Helps
A GeoGrid search tracks local rankings over time. Periodic reviews of this report help businesses:
- Identify trends and ranking shifts.
- Optimize marketing efforts based on data-driven insights.
- Measure SEO progress beyond basic search rankings.
Exclusive Report for Review Engine Subscribers
Subscribing to Review Engine includes a free GeoGrid search report upon request. This allows businesses to:
- Monitor real-time local SEO performance.
- Adapt strategies based on search ranking data.
- Strengthen local search presence using review and ranking insights.
TLDR
More reviews mean better rankings. Google prioritizes recent, frequent reviews, and tracking AGR, ATGR, and SoLV ensures businesses stay ahead in local search results. A GeoGrid search report provides valuable insights for continuous SEO improvement.
